Amor Fati - Behind the Concept
A Love for One’s Fate 🔮
To any degree, Philosophy plays a vital part in the creation of a brands identity. It is no surprise that our message beats to the rhythm of a more ancient tone. For this season we wanted to begin highlighting various methods of thought that resonate our own.
Amor Fati is a Stoic Principle made popular by Nietzsche in the early 20th century that encourages the individual to see every event, including hardship and loss, as a necessary part of the whole, and to approach life with enthusiasm and positivity. A perspective perfectly in alignment with the FY Ethos.
“Love your Fate, which is in fact your Life” - Friedrich Nietzsche
